Thinking about launching a subscription offering?

Not every product type lends itself to being a subscription product. Understand what product categories and types lend themselves best towards being subscription products.

Caldera + Lab athletic-greens True Botanicals

Consumable products

Products that are consumed on a regular or habitual basis by consumers are ideal traits of products that are ideal for subscriptions. Examples of these types of products include coffee, protein powder, vitamin supplements, chocolate or even CBD. By offering a subscription to one of these product types you will be making it easy for your most loyal customers to have their favorite consumable products show up at their doorstep once every 30, 60 or 90 days on subscription.

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Personal care products

Products that are a staple of one's everyday routine, such as makeup, lotion, shampoo, toothpaste and deodorant are strong examples of personal care products that need to be replenished frequently. These types of products lend themselves very well to subscription products because the consumer is already likely purchasing their favorite personal care products regularly. By offering these types of products on subscription, you will be doing your regular repeat customers a favor by not making them go through the hassle of entering their payment information every time they want to place a reorder. Subscriptions remove the friction of consumers needing to remember to order from you while giving you the assurance of being able to more accurately forecast and predict your revenue.

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Sporting goods & accessories

If you are an active individual, odds are that you have your favorite types of products and accessories that go along with your favorite activities. If you are a golfer, you likely have your favorite brand of golf balls and tees. If you are a runner, you likely have your preferred running sock and shoe. As such, offering these types of products on subscription would allow the cohort of your customers that want to receive these products regularly to do just that.

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Pet food & accessories

Just like consumable products for humans, pets have their routines and favorite types of foods, supplements and accessories. No matter if you have a dog or cat, our pets develop habits. And as a pets owner, the last thing that you want to do is to forget to order their favorite food or treat. That's why offering pet food on subscription is a win-win for both the pet and you as the pets owner. By having your pets favorite food show up every month to your doorstep on subscription, you won't need to worry about remember to order it, giving you time back and making your pet even happier to have you as their owner.

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Mystery Products

Many brands end up having some extra inventory and more and more brands are liquidating the inventory by creating a "mystery" product. Say you are an apparel brand that has extra t-shirts that you are holding in your warehouse. Instead of discounting a particular SKU, create a "mystery shirt" product category. Many consumers can be drawn to the "mystery" nature of the item and may even be willing to subscribe to receive a "mystery" shirt every 30, 60 or 90 days. This is a great way for you to liquidate inventory in a fun way that keeps the consumer guessing what they will receive next.

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Listen to how Dave from DFTBA leverages Upscribe to deliver a great CX and save money.

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