Upscribe Blog
Agility is Key to a Customer-Centric Approach for DTC Subscription
“The customer is always right.” That iconic phrase was first uttered in the early 1900’s and can be attributed to any number of successful retailers, from Marshall Field to Harry Gordon Selfridge.…
Members Only: Cultivating Loyalty with Experience-Driven Subscriptions
Just a few years ago, there was one key factor driving customer loyalty: price. In fact, 92% of consumers said it was their top reason for continuing to conduct business with a…
The Data Difference: How Data Can Enhance Membership Personalization
Companies that put the “custom” in “customer” often have the competitive edge these days. When it comes to retail, personalization has become an influential factor in consumer behavior—over 80% of…
Outside the Box: How Brands like Blue Apron and Chewy Flipped the Script
At their inception in the early 2010s, subscription box services like Birchbox and Ipsy relied on novelty. A monthly package of thoughtfully selected beauty products excited customers, who were intrigued…
From SaaS to StitchFix: A Look Back at the History of the Subscription Model
Subscriptions have grown exponentially in the last decade. We offer a timeline overview of the history of subscriptions from the earliest known instances of the model, to where we are today.
Enter the New Wave of eCommerce — How To Maximize Subscriptions For Optimal Growth
Offering subscriptions is a sure way to land recurring revenue and retain customers. Here’s how to maximize them to build long-lasting customer relationships.