We Tested the 10 Best Shopify Upselling Apps and Here’s What We Found

Last updated: January 8, 2024

Helpful Summary

Overview: This article covers ten Shopify upselling apps that we think deserve your attention. We’ll cover features, pricing, and more to help you make the right call.
Why Trust Us: We have decades of experience helping companies like RYZE Superfoods find success on Shopify—we know what makes a good upselling app.
Why It Matters: Upselling is a powerful revenue-boosting strategy that can significantly increase your average order value and overall profits.
Action Points: Our top picks are Bold Upsell, Cart Convert, One Click Upsell, Personizely, CartHook, Candy Rack, Vitals, Frequently Bought Together, Upsell Bundles, and Voyager Upsell & Cross Sell.
Further Research: For a comprehensive decision, explore detailed user reviews and feature lists of these apps.

When done well, upselling is a powerful tactic that increases your AOV while giving customers a more rewarding experience. Shopify upselling apps bring this strategy to your store in a simple and user-friendly manner.

But it can be overwhelming to figure out which app is best for your business.

At Upscribe, we’ve helped leading ecommerce brands like Athletic Greens and RYZE Superfoods find lasting success with subscription products. And in this guide, we’ll be using our breath of ecommerce experience to help you find the best Shopify upselling app for your business.

Let’s get started.

Why Listen to Us?

At Upscribe, we’re big believers in the power of alternative sales models. After all, we’ve watched customers like Bionox skyrocket their revenue with our Shopify subscription tools.

So, we thought it was only fair to share our expertise and knowledge with you. With the right upselling app, you can increase your average order value, retain customers for longer periods of time, and ultimately, boost your revenue.

What Is a Shopify Upselling App?

A Shopify upselling app is a tool that helps online store owners increase their average order value (AOV) by encouraging customers to make more expensive purchases.

How? Usually, by suggesting additional or complementary products at the time of checkout.

For example, a customer shopping for health supplements might add a 90-count bottle of multivitamins to their cart. A Shopify upselling app might pop up with a special offer on a 180-count bottle for a few dollars more. It’s a proven strategy that’s used by top ecommerce brands to increase revenue and customer loyalty.

Plus, upselling pairs well with other ecommerce marketing and sales tactics, like cross-selling and subscriptions. By pairing a Shopify subscription app like Upscribe with an upselling tool, you can encourage larger purchases over an extended period of time.

But that’s not all—here are some of the other things you can do with Upscribe:

Offer customers a self-service subscription management portal
Analyze subscription data to track customer retention and identify opportunities for growth
Customize payment plans and schedules to fit your customers’ needs
Recover lost revenue with smart cancellation flows and payment retries

By combining a powerful upselling app with a reliable subscription management platform like Upscribe, you can enhance your sales strategy and provide a seamless experience for your customers.

Book a demo today to see Upscribe in action.

Why Are Shopify Upselling Apps Important?

Increase AOV

The impact of upselling on a store’s AOV is undeniable. By enticing customers to opt for higher-priced items or add additional products to their carts, upselling directly contributes to a tangible increase in revenue.

Case in point—this Shopify merchant strategically implemented cross-sell and upsell promotions. The result? A staggering 27% surge in AOV, translating to an extra $900 per month and a substantial $10,000 annually.

Enhanced Customer Experience and Revenue

Upsells (when done well) are a win-win for your business and your customers. They help you showcase your product range, suggest complementary items, and personalize your offers based on the customer’s purchase history.

For example, Duradry (a cosmetics brand) offers a $0.95 shipping insurance add-on at checkout. This upsell not only offers customers a sense of security, but could potentially net the business almost $10,000 extra per 10,000 opt-in orders.

Better Personalization

Warby Parker (a trendy eyewear brand) uses upselling as a customization tool that gives customers more control over the products they purchase. All the glasses sold by the company are available in a basic form, but also with upgraded lenses, thinner lenses, and with additional coatings that improve durability.

By offering these upsells, Warby Parker allows customers to personalize their purchases and tailor them to their specific needs. This increases customer satisfaction and boosts the brand’s image as a provider of high-quality, customizable products.

Related: Learn proven strategies for maximizing subscription personalization.

Criteria to Consider When Looking for a Shopify Upselling Apps

Relevance of Products or Services

The app should offer upselling options that are relevant and complementary to the customer’s original purchase, enhancing their experience and meeting their needs.

For example, Bold Upsell provides options to show additional offers based on customer responses, allows for one-click upsells after checkout, and offers customization and inventory settings.

Social Proof Utilization

The app should leverage customer reviews, testimonials, or case studies to build trust and demonstrate the value of the upsell.

For example, Vitals allows businesses to gather, import, and solicit product reviews from different channels, which ultimately helps to build customer confidence and increase sales.

Bundling Options

Look for apps that allow bundling related products or services at a discounted price, encouraging customers to buy more while creating a sense of value.

For example, Frequently Bought Together allows merchants to personalize recommendations for each individual product and design their very own exclusive bundles.

10 Best Shopify Upselling Apps

Bold Upsell: Best for increasing AOV with cross-sell and upsell offers.
Cart Convert: Best for promoting personalized upgrade recommendations to increase AOV.
One Click Upsell: Best for boosting sales through upselling.
Personizely: Best for increasing conversion rate and sales with pre-purchase and post-purchase upsells.
CartHook: Best for increasing AOV without overwhelming customers.
Candy Rack: Best for implementing personalized cross-sell offers to increase AOV.
Vitals: Best for boosting sales through upselling and cross-selling.
Frequently Bought Together: Best for offering frequently bought together products.
Upsell Bundles: Best for increasing sales with discounted product bundles.
Voyager Upsell & Cross Sell: Best for tracking customer carts and devices for targeted upselling and cross-selling.

1. Bold Upsell

Bold Upsell allows merchants to display targeted upsell offers at various stages of the customer journey—on product pages, carts, checkouts, thank you pages, and more. With customizable options, reporting features, and positive reviews from users, Bold Upsell is a popular choice for boosting sales and maximizing revenue.

Key Features

Cross-Sell and Upsell Offers: Bold Upsell enables businesses to increase order value with custom offers at different touchpoints.
Funnel Options: Show additional offers based on customer responses to maximize upselling opportunities.
One-Click Upsells After Checkout: Boost orders by offering convenient one-click upsells post-checkout.
Customization and Inventory Settings: Customize offers, schedule them, and set inventory and cart value parameters.

Pricing

Bold Upsell offers a range of pricing options to cater to different business needs. The pricing starts at $24.99 per month for the Grow 1K plan, which includes 1,000 upsell views per month.

The highest-tier plan, Unlimited Plus, is priced at $399.99 per month and is ideal for Shopify Plus stores, offering unlimited views and funnels, along with additional features like in-checkout offers.

Pros & Cons

Pros

User-friendly interface
Provides customization options
Smooth integration with other apps
Non-intrusive pop-up feature for promoting add-ons without pressuring customers

Cons

Some merchants have requested additional features like future dating a cancellation.
Some merchants mentioned that the price is too high.
Limited control over the design.

Rating

4.7 out of 1,566 reviews

2. Cart Convert

Cart Convert is a Shopify app developed by Elysium Apps. It offers features like unlimited product recommendations, spend threshold offers, and the ability to display offers as pop-ups or on the page.

Key Features

Create Offers: Generate compelling offers to increase the average order value and encourage customers to make additional purchases.
Product Recommendations: Present personalized product suggestions to customers, encouraging them to add more items to their cart.
Targeted Offers: Tailor offers to specific customer groups or returning customers, maximizing the chances of conversion.
Pop-up or On-Page Display: Choose to display offers as pop-ups or on the page, optimizing visibility and engagement.

Pricing

Cart Convert offers a 14-day free trial that lets users test out its features.

After that, there are two plans—Basic (free) includes unlimited product recommendations and spend threshold offers and Premium ($19/month) includes upsell and cross-sell offers, customer group offers, returning customer offers, and the ability to build complex custom offers.

Pros & Cons

Pros

Users can manually select products to promote
Easy-to-use interface
The app can be installed for free
Responsive support team

Cons

Limited design options to customize the appearance of upselling and cross-selling elements
Reordering products within the app is quite challenging
Lacks advanced features like automatic product recommendations

Rating

4.5 out of 176 reviews

3. One Click Upsell

One Click Upsell (OCU) helps increase top-line revenue by optimizing pre- and post-purchase upsell funnels.

With OCU, you can easily offer upsells on product pages, shopping carts, post-purchase communications, thank you pages, and even on the SHOP app. The app also includes built-in split testing to optimize each funnel for peak performance.

Key Features

Pre- & Post-Purchase Upsells: Increase revenue by offering upsells before and after the customer completes their purchase.
Shop Mini Integration: Make more offers in more places, including the SHOP app, to boost average order value.
Built-in Split Testing: Optimize your upsell funnels with A/B testing to maximize performance without coding.
True One Click Purchases: Customers don’t need to re-enter their payment information for a seamless checkout experience.

Pricing

The One Click Upsell app offers three pricing tiers—Tier 1 (35/month plus 1% of upsell revenue), Tier 2 ($95/month plus 1% of upsell revenue), and Tier 3 ($195/month plus 1% of upsell revenue).

Your tier is determined by how much revenue you generate from upsells.

Pros & Cons

Pros

Ability to significantly boost sales and increase average order value
User-friendly interface and easy setup
Flexibility in adding and prioritizing offers
Reliable display customization

Cons

Occasional bugs and navigation issues
Some merchants felt that the pricing tiers were not fairly balanced
Can become overly expensive is upsell revenue increases outpace revenue increases

Rating

4.6 out of 338 reviews

4. Personizely

Personizely combines email popups, exit intent, and upsell features to optimize conversion rates and sales. It allows businesses to collect and use customer data to fine-tune their strategies and create customized pop-up windows and upsells.

With Personizely, merchants can implement upsell and cross-sell techniques, design free shipping bars, sales motivator bars, and NPS surveys, and grow their email list with quality potential customers.

Key Features

Exit Intent Popups: Reduce cart abandonment by displaying targeted messages when visitors are leaving your website.
Upsell: Increase sales by offering related or complementary products at checkout.
Cross-sell: Encourage customers to add more items to their cart with personalized product recommendations.
Free Shipping Bar: Motivate customers to complete their purchase with a free shipping offer.

Pricing

Personizely offers three pricing plans—Essential, Premium, and Essential Plus. The Essential plan starts at $39 per month (or $374 per year) for up to 10,000 monthly visitors, while the Premium plan is priced at $59 per month (or $566 per year) for the same visitor limit.

The Essential Plus plan, which supports up to 50,000 monthly visitors, is available for $99 per month (or $950 per year). All plans include features like upselling, cross-selling, sales motivator bars, exit intent popups, and email popups, with additional benefits like website personalization and A/B testing included in higher-tier plans.

Pros & Cons

Pros

User-friendly interface
Geolocation and A/B testing features for targeted marketing strategies
Versatile with loads of options and customizations
Helps track conversions and abandoned carts

Cons

Pricing is fairly steep compared to similar tools

Rating

5 out of 223 reviews

5. CartHook

CartHook is an app designed to help businesses boost their AOV and increase sales through tailored post-purchase offers and upselling funnels.

It integrates directly with Shopify and offers features like a drag-and-drop builder for creating offers, one-click upsells for easy repeat purchases, A/B testing for refining sales strategies, and an analytics dashboard for tracking performance.

Key Features

Tailored Post-Purchase Offers: Boost sales by presenting customized offers to customers based on their recent selections at checkout.
One Click Upsells: Enable easy repeat purchases without the need for customers to re-enter or shipping information.
Drag & Drop Funnel Builder: Design and edit BOGO, discount, and bundle offers using an intuitive drag-and-drop interface
Advanced Analytics: Gain insights on AOV and conversion rates through an analytics dashboard.

Pricing

CartHook offers a range of pricing options based on the number of monthly store orders.

The pricing starts with a free plan for up to 200 monthly store orders, and for higher-order volumes, there are paid plans available at $25/month for 201–500 orders, $40/month for 501–1000 orders, and $60/month for 1001–2500 orders.

Additionally, there is a revenue share model where the app generates 1% of the revenue.

Pros & Cons

Pros

Easy to use layout and portal design
Provides useful insights for businesses.
Responsive customer support
Offers customization options

Cons

Limited flexibility in upsell flows
Loss of historical test data
Lack of automatic tagging in Shopify

Rating

4.7 out of 41 reviews

6. Candy Rack

Candy Rack is an all-in-one upselling app that helps boost sales by offering complementary products to customers through upselling and cross-selling techniques.

The app provides various upsell placements, AI-powered recommendations, customizable options, and a mobile-first design to enhance the customer shopping experience and increase average order value.

Key Features

Upsell Placements: Offer upsell opportunities at four key stages of the customer journey—add to cart, checkout, post-purchase, and thank you page.
Smart Auto-Upsell: Use AI-powered recommendations to provide one-click upsell suggestions that are relevant to each customer’s purchase.
Performance Optimization: The app is designed to have fast load times and does not slow down the store’s performance.
Customizations: Store owners can easily adjust the content and design of the upsell offers to match their brand’s look and feel.

Pricing

The Candy Rack app offers three pricing options based on your Shopify plan. The Shopify Basic plan is priced at $19.99/month, the Shopify Standard plan is priced at $69.99/month, and the Shopify Plus plan is priced at $299.99/month.

The app also offers a 14-day free trial.

Pros & Cons

Pros

Offers a user-friendly interface and customizable features
Allows product variant selection for the trigger product
Offers customization to match the merchant’s website
The app is compatible with various themes and apps

Cons

The pricing may appear steep for small stores that exceed the limit of the free plan

Rating

5 out of 236 reviews

7. Vitals

Vitals is an all-in-one conversion marketing app for Shopify.

It offers over 40 conversion-boosting tools to help turn visitors into customers and increase revenue. With features like product reviews, upsells, bundles, visitor replays, and more, Vitals provides comprehensive marketing and sales solutions for Shopify store owners.

Key Features

Product Reviews: Collect, import, and request product reviews from various sources to enhance customer trust and boost sales.
Upsell Builder: Create unlimited bundles, volume discounts, BOGO offers, and gift options to increase average order value.
Visitor Replays: Record and replay visitor actions on your website to gain insights and improve user experience.
Wishlist: Allow customers to save their favorite products for later and encourage repeat purchases.

Pricing

The Vitals app offers different pricing plans to cater to different business needs.

The pricing starts at $29.99/month for the Hobby plan, which includes entry-level limits for recordings, review requests, contacts, and push notifications. The highest-tier plan is the Plus plan, priced at $299.99/month, which provides enterprise-level limits for recordings, review requests, contacts, and push notifications.

Pros & Cons

Pros

Comprehensive marketing and sales tools
Seamless integration with no impact on page load times
Real-time monitoring and data-driven decision-making with the built-in analytics dashboard

Cons

Interferes with automatic discounts in Shopify
Causes pricing issues and potentially disappoints customers
Extra discounts being added to the cart on top of the automatic discount, leading to confusion
Contacting support may be required to resolve certain issues or fully understand certain features

Rating

5 out of 6,487 reviews

8. Frequently Bought Together

Frequently Bought Together is an app that allows customers to purchase related products with just one click, increasing AOV and revenue.

The app uses AI-driven product recommendations and supports bundle discounts, customizable styles, and a range of conversion-boosting features.

Key Features

AI-Driven Product Recommendations: Use smart AI algorithms to provide personalized product suggestions for optimal results.
Customizable Product Bundles: Fine-tune recommendations for each product and create your own unique bundles.
Bundle Discounts: Offer four different types of bundle discounts to incentivize customers and increase conversion rates.
Seamless Theme Integration: Enjoy out-of-the-box styles that easily integrate with your Shopify theme and allow for easy customization.

Pricing

The Frequently Bought Together app offers a 30-day free trial for users to test its features.

After the trial period, the app is available for a flat monthly rate of $9.99. The subscription provides unlimited access to the app’s features, regardless of products, orders, and traffic.

Pros & Cons

Pros

AI-driven product recommendations
Manual adjustment of suggestions
Adaptable design
Efficient management of high traffic and large product ranges

Cons

The pricing may be costly for some small businesses

Rating

4.9 out of 2,318 reviews

9. Bundles & Upsell by Picky Story

Bundles & Upsell by PickyStory is a comprehensive app designed to help businesses increase their revenue through strategic product bundling and upselling.

It offers features like AI-built bundles, one-click upsells, cross-selling, quantity breaks, and post-purchase upsells.

Key Features

AI-Built Bundles: Create customized product bundles based on your store’s data using advanced artificial intelligence.
One-Click Upsells: Offer upsells to customers with a single click, increasing the chances of additional purchases.
Quantity Breaks: Set up pricing tiers based on quantity, incentivizing customers to buy more.
Post-Purchase Upsells: Boost the average order value by presenting targeted upsell offers after the checkout process.

Pricing

Bundles & Upsell by PickyStory offers three plans.

The free tier allows you to install the app and generate up to $500 in revenue. Standard Tier 1 is priced at $49.50 per month and supports revenue generation between $500 and $1,000, while Standard Tier 2 is priced at $89.50 per month and supports revenue generation between $1,000 and $2,000.

Pros and Cons

Pros

Seamless integration with Shopify stores
Attractive product bundles with custom pricing
Suggests relevant add-ons
Valuable analytics dashboard
Time-saving capabilities, automation features

Cons:

Limited branding options

10. Voyager Upsell & Cross-Sell

Voyager Upsell & Cross-Sell is an app designed to help businesses maximize their revenue by offering targeted upsells and cross-sells to customers. It tracks the items in a customer’s cart and their shopping device to create personalized and user-friendly upsell opportunities.

Key Features

Product Bundles: Create enticing bundles of products to encourage customers to make additional purchases.
Upsells: Offer targeted upsell suggestions based on the items in a customer’s cart to increase order value.
Cart Value Progress Bar: Display a progress bar to show customers how close they are to reaching a certain threshold for free shipping or other incentives.
Product Previews: Allow customers to preview additional products before adding them to their cart.

Pricing

Voyager Upsell & Cross-Sell offers a 7-day free trial for users to explore its features.

After the trial period, the pricing for the app starts at $27 per month. The pricing includes recurring, and usage-based charges billed every 30 days.

Pros and Cons

Pros

User-friendly interface and easy setup
Offers customization options
Reliable performance on both mobile and desktop
Responsive and helpful customer support

Cons

Complicated to cancel/change subscription
A user complained about no email notifications for charges and found the app expensive

Conclusion

When it comes to boosting sales on Shopify, choosing a great upselling app is one of the most impactful decisions you can make. The tools on this list are a great starting point for finding the right app for your business.

Looking to boost recurring revenue by offering product subscriptions?

Upscribe is a subscription commerce platform for Shopify that offers all the tools you need to drive and retain repeat customers. With features like self-service portals, automated billing, and customizable subscription plans, Upscribe makes it easy to implement and manage subscriptions for your products.

Get started with a demo to see Upscribe in action.