Upscribe Blog

5 Tips for Building New Customer Relationships Through Gift Subscriptions

5 Tips for Building New Customer Relationships Through Gift Subscriptions

With the holiday season approaching, subscriptions are becoming an increasingly popular option when purchasing for friends and loved ones: nearly a third of consumers say they have received a subscription as a…

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Trend Watch: Home Improvement Subscriptions Are on the Rise

Trend Watch: Home Improvement Subscriptions Are on the Rise

The real estate market was red hot throughout 2020, and with it came a boom in repairs and remodels. Consumers that moved during the pandemic faced an array of home improvement needs.…

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The Data Difference: Less Data, Bigger Opportunity with Content and Community Acquisition

The Data Difference: Less Data, Bigger Opportunity with Content and Community Acquisition

The era of highly specific ad targeting across the web has been crumbling for a decade, with a significant blow coming just earlier this year. GDPR, CCPA, and the European ePrivacy Directive have made…

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Flipping the growth model: Moving from acquisition to retention

Flipping the growth model: Moving from acquisition to retention

The eCommerce playbook has been pretty straightforward to date: acquire new customers, grow their spend, and retain them. But historically, the focus for most of the direct-to-consumer (DTC) eCommerce revolution…

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Outside the Box: How Brands like Blue Apron and Chewy Flipped the Script

Outside the Box: How Brands like Blue Apron and Chewy Flipped the Script

At their inception in the early 2010s, subscription box services like Birchbox and Ipsy relied on novelty. A monthly package of thoughtfully selected beauty products excited customers, who were intrigued…

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Enter the New Wave of eCommerce — How To Maximize Subscriptions For Optimal Growth

Enter the New Wave of eCommerce — How To Maximize Subscriptions For Optimal Growth

Offering subscriptions is a sure way to land recurring revenue and retain customers. Here’s how to maximize them to build long-lasting customer relationships.

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