For years, global CPG brands have been dipping into the subscription space, but they’ve yet to take advantage of the many benefits.
Though subscriptions date back to the 15th century with the creation of newspapers, it was the birth of the Internet that drove the exponential growth of the subscription economy.
From Salesforce to Netflix, subscription models have proven their value long ago. Today, a typical U.S. consumer has two to three subscriptions, yet this is only the beginning.
Merchants use Upscribe’s technology to drive subscriber growth, reduce churn and enable their customers to personalize a subscription experience, like skipping shipments, swapping out products and changing the order frequency.
As you may know, Shopify is now able to process subscription orders through Shopify Checkout. To help developers and merchants create experiences with Shopify Checkout, they've also launched Subscription APIs.
Beekeeper’s Naturals crafts clean remedies for modern health challenges from brain fog to low energy. Optimizing their subscription program and growing recurring revenue is crucial for growth.