Retention is critical for eCommerce brands that want to sustain growth. If you acquire 20 new customers every month while having 20 other customers churn on a monthly basis, your growth is stagnant.
In our last post, we talked about the importance of subscriptions for eCommerce brands. Technically, brands that use subscriptions have retention built into their business model – or so they should.
The name of the game for fast-growing eCommerce brands is no longer customer acquisition on its own, but a focus on repeat purchases from loyal customers.