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Subscription Business Ideas for Shopify Online Stores

Are you a Shopify online store owner trying to increase sales and engage your customers in new ways? Subscription models could be the one you’ve been looking for. 

In this article, we will look at some of the top subscription business ideas and how Upscribe can help incorporate these ideas into your Shopify store.

What Is a Subscription Business?

A subscription business model is about generating a consistent revenue stream by allowing clients to pay a recurring fee for your products or services. Whether weekly, monthly, or yearly, subscriptions make cash flows more predictable while cultivating stronger customer relationships. 

Take Beekeeper’s Naturals, a company that creates natural, honey-based remedies. 

Beekeeper’s Naturals offers a subscription service that benefits customers and the company. Customers can enjoy frequent deliveries, while the company can enjoy a predictable cash flow. Their products cater to the growing demand of wellness-conscious consumers with unique, natural, science-backed products.

How a Subscription Business Can Benefit You

Better Forecasting & Inventory Management

You can better estimate sales and manage inventory with a subscription model. Customers who make repeat purchases provide insight into their purchasing habits, allowing you to optimize inventory levels accordingly. 

Cost Savings

McKinsey & Company estimates that getting new consumers costs 5x to 25x more than retaining existing ones. Subscriptions allow for improved customer retention and enable companies to reduce marketing and customer acquisition expenses. This business model increases efficiency while delivering a significant economic advantage.

Improved Scalability

Subscription models can be easily modified. You can increase your offers, experiment with tiered pricing, and accommodate varying service levels as your company expands. This adaptability is crucial to fulfill the changing needs of your clients.

Types of Subscription Business

Replenishment Subscriptions

Automate the delivery of key products that clients rely on regularly. Amazon’s Subscribe and Save program, which provides savings for monthly essential item deliveries, is a classic example.

Curation Subscriptions

Curation subscriptions are a common strategy in which companies construct precisely curated boxes featuring handpicked products. This strategy goes beyond simple transactions, aiming to surprise and satisfy clients at every stage. This connection fosters a sense of brand loyalty that extends beyond transactional connections.

Access Subscriptions

The bargain or access subscription is all about providing budget-conscious customers the opportunity to enjoy affordable prices while feeling like they are part of an exclusive group.

Take a quiz to understand what type of subscription model is best for your company. 

Top Subscription Business Ideas

Coffee Subscription Box

The global demand for coffee is evident, making a coffee subscription box a fantastic idea for aspiring entrepreneurs. Coffee subscriptions are popular, particularly online. Finding coffee sources is uncomplicated, and the product is robust while shipping.

Providing high-quality coffee at reasonable prices is critical to stand out in this saturated market. You can cater to various tastes, such as low-acid coffee, dark roast, or even distinctive flavors like French vanilla.

Four Sigmatic is a real-life success story in the coffee subscription industry. Roasted beans are available as part of their monthly subscription service. They go above and beyond by allowing clients to take a customized survey to identify their ideal blend. 

Cigar Subscription Box

Smokers frequently seek out cigar subscription services to enjoy a continuous supply of their favorite products. However, it is crucial to emphasize that cigarette sales generate very little money in many nations. Before starting a cigar subscription business, thoroughly consider its financial sustainability.

Cigar Club handpicks several cigars based on your preferences each month. These cigars are kept fresh for over a year by storing them in a special humidity pouch with a Boveda pack. They also include a cigar cutter and a box of matches in your first box.

Baby Supplies Subscription Box

Engaging in the baby subscription box business is an excellent option for individuals who adore infants and wish to help new parents navigate the often confusing environment of baby supplies. 

With Ready, Set, Food!, the idea is to create monthly boxes filled with a variety of basic baby necessities. These boxes can be customized to meet the specific needs of every parent, whether they have a newborn, a toddler, or a special needs child.

Typically, packages of Ready, Set, Food! consist of various mix-ins, puffs, oatmeals, and bars, each offering different flavors.

Snack Subscription Box

Who doesn’t love a good snack? Munching on the go or curled up on the couch, Americans spend more than $100 billion on snacks each year, so that snack boxes could make for a lucrative subscription business.

Customers could subscribe to a weekly or monthly surprise snack box delivered to their doorstep. Themed boxes could include exotic foreign chips, old-school candies, healthy fruit bars, or varieties of trail mix.

Snack Crate is a perfect example. 

Subscribers can explore curated selections of snacks from around the world and try out treats only available in specific places. It’s ideal for adventurous snack lovers curious about how food tastes in different parts of the world.

Healthy Snack Subscription Box

Similarly, healthy snacks are a promising niche for your subscription business. Focus on selections that cater to different diets (gluten-free, dairy-free, etc.) or simply offer consumers delicious snacks without added sugar, salt, and preservatives.

NatureBox is all about creating snacks that are not only delicious but also nutritious. You can choose from a wide selection of gluten-free, vegan, nut-free, dairy-free, or low-sugar snacks. 

Fresh Produce Subscription Box

Fresh produce is an important part of healthy living. Organic fruits and vegetables are in high demand, with the US vegetable and fruit market expected to reach USD 127.61 billion in 2030. If you have access to land or partnerships with local farmers, you may want to consider getting involved in this industry.

As an example, take a look at Farm Fresh To You. They specialize in bringing organic fruits and veggies from their fields directly to their customers’ homes. By starting a similar business, you’re satisfying the growing demand for fresh produce and providing clients with a convenient method to access their needs.

Spice Mix Subscription Box

This is the perfect market if you enjoy cooking but dislike sourcing quality spices and ingredients. Consider launching a recipe subscription service for fellow food enthusiasts who enjoy experimenting with different cuisines and spices. 

Adventurous cooks frequently run into roadblocks when finding new recipes and obtaining the distinctive components needed. 

This is where services like Spice Tribe come into play. 

They’re making cooking easier for people by providing pre-mixed spice blends, carefully chosen recipes, and shopping lists for readily available products.

Art Supplies Subscription Box

Artists and crafters are constantly looking for dependable suppliers of high-quality art supplies. They look for stores that understand their demands and consistently supply the tools they need for their creative efforts. 

As an example, consider ArtSnacks. Their art supply subscription boxes have won the hearts of artists worldwide. ArtSnacks has become a go-to for artists looking for high-quality materials and art supplies because they provide carefully picked resources that help artists with their creative pursuits.

Cosmetic Subscription Box

When it comes to subscription business ideas, the choices are endless. Consider the following idea: selling a monthly subscription that includes cosmetic samples. The beauty industry is a massive sector worth billions of dollars, and countless consumers are ready to sample new brands without making significant upfront commitments.

Caldera + Lab specializes in creating advanced men’s skincare solutions. They offer monthly subscription packages that include cosmetic samples, organic beauty items, skincare basics, and more. This approach offers their members convenience and variety and introduces them to products that specifically cater to their skin care needs.

Supplement Subscription Box

Based on the growing trend of people prioritizing their overall well-being, supplement subscription boxes have become an excellent idea. Subscribers are sent monthly boxes of vitamins, minerals, and other nutritional supplements tailored to their health goals.

Athletic Green (and their signature product, AG1) is a great example. 

The company offers an all-in-one supplement powder on a subscription basis. Their products provide essential nutrients and long-lasting benefits, including improved gut health, stronger immunity, and healthy aging. With an emphasis on health and quality “greens,” AG1’s subscription service helps empower subscribers to prioritize their health conveniently and effectively.


Subscription models offer tremendous potential for growth, consumer engagement, and income generation for e-commerce businesses. Whether you’re thinking about a coffee subscription box, a snack box service, or something completely different, the subscription model has shown to be effective in a variety of industries.

As you embark on your subscription business journey, Upscribe has our back. With tools for managing subscription orders, growing your subscriber base, and streaming the customer experience, Upscribe is the all-in-one platform for your subscription business success.

Start your demo today to see Upscribe in action.