What type of subscription should you offer?

So you are ready to launch a subscription business…but do you know what type of subscription offering you should launch? Subscription programs are usually classified as one of the following types:

  • Replenishment: Under a replenishment ecommerce subscription model, you will be enabling customers to purchase the same item(s) on a recurring basis. Items that would be good for a replenishment model include coffee and other food & beverage items (both human and pet related), razors or health and beauty items.
  • Curation: A curation subscription model means that the subscription is geared towards a specific customer or category. For example, it could be a “fun sock of the month” subscription or a subscription tailored towards fitness items that are sent to you every selected period (i.e. 30, 60 or 90 days). You generally see a lot of curation subscription businesses offer “subscription boxes.”
  • Special access: With a special access subscription model, subscribers pay a certain fee to gain access to a particular sale or to gain early access to new products. This type of subscription model is common in the fashion and apparel industry as well as the fitness space.

Take the below quiz to determine what type of subscription model is best of your business!

Determine your subscription type

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Explore other valuable “getting started” ecommerce subscription resources:

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