Klaviyo + Upscribe For Subscriptions

In this article, we will explore how you can harness the power of Klaviyo for email marketing in a subscription-based business.

Be sure to explore the Klaviyo Help Center and Klaviyo Blog for detailed guidance and best practices on implementing these strategies.

Leveraging Klaviyo For Email Marketing

Klaviyo is a powerful marketing automation tool used by thousands of Shopify brands. It allows you to connect with your customers in a way that drives revenue and keeps them coming back. Since the tool is so big and has so many features, it can be overwhelming to figure out what you should be focusing on. As such, we wanted to call out three ways in which you can leverage Klaviyo to better your email marketing strategy:

1. Segmentation: Use Klaviyo’s segmentation feature to divide your subscriber list into different groups based on various criteria such as purchase history, preferences, engagement level, or subscription status. This allows you to send targeted and personalized emails to specific segments, increasing engagement and conversion rates.
2. Automated Flows: Set up automated email flows in Klaviyo to nurture and engage subscribers throughout their customer journey. For example, create a welcome series for new subscribers, abandoned cart emails to recover lost sales or re-engagement campaigns for inactive subscribers. These automated flows help drive customer retention and increase revenue.
3. Personalization: Utilize Klaviyo’s personalization capabilities to deliver customized content and recommendations to subscribers. You can create personalized product recommendations, targeted promotions, or personalized newsletters by leveraging data such as past purchases, browsing behavior, or demographic information. Personalization enhances the customer experience and encourages repeat purchases.

Converting Non-Subscription Customers to Subscribers

When thinking about building a lasting subscription-focused ecommerce business, it is imperative that you think about building your email list and getting your non-subscription customers to become subscribers. We put together five ideas below for you to think about as you try to build your subscription business:

1. Opt-in Pop-ups: Use Klaviyo’s opt-in pop-up forms to capture email addresses from website visitors. Offer an incentive, such as a discount or exclusive content, in exchange for signing up for your subscription. I recommend pairing this with Shopify’s subscription-specific discounts.
2. Abandoned Cart Recovery: Implement Klaviyo’s abandoned cart email flow to target customers who have added products to their cart but have not completed the purchase. Include a call-to-action to subscribe to your subscription during the recovery process.
3. Exit-Intent Pop-ups: Utilize Klaviyo’s exit-intent pop-ups to display a targeted message to visitors who are about to leave your website. Encourage them to subscribe to your subscription to receive exclusive offers or updates.
4. Exclusive Subscription Benefits: Highlight the unique benefits and advantages of subscribing to your business. Showcase exclusive products, discounts, or early access to new releases to incentivize non-subscription customers to become subscribers.
5. Cross-Sell and Upsell Campaigns: Use Klaviyo’s segmentation and automation features to create cross-sell and upsell campaigns targeting non-subscription customers. Recommend subscription-related products or offer exclusive subscription upgrade options to encourage them to subscribe.

The combination of Klaviyo and Upscribe together can help you build, grow and scale your subscription business. If you are looking to learn more about Upscribe, please schedule a demo with us here.