Increase Customer Lifetime Value. Reduce Churn.

The fastest-growing eCommerce brands shared exactly what they wanted in a subscription product. The result? Upscribe.

Recurring revenue is how you win in eCommerce and subscriptions are in their first inning. Upscribe is the tool you need to consistently hit home runs.

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Our story

Why is there no great subscription solution for Shopify?

This is the question two industry veterans kept hearing from people who were fed up with their existing solution and unimpressed with the alternatives.

Instead of building a platform based solely on their vision, they kept listening. They surveyed the market, asking the fastest-growing eCommerce merchants running subscriptions to tell them what they wanted to see a product do.

This merchant-centric approach led to a subscription platform reimagined from the ground up. No bells or whistles - just exactly what fast-growing eCommerce brands need to scale their subscriptions.

Our team is focused on pushing the bar higher for our product and delivering top-tier support. While the Upscribe community has grown, our approach has stayed the same–listening to the market and iterating on our product so that our merchants are steps ahead of the competition.

Our values


We believe in being fully transparent, honest and accountable in all aspects of our business. We treat our customers and team as valued partners.


We constantly seek to improve our understanding of the digital landscape and innovate to create the best eCommerce subscription platform on the market.


We strive to delight our customers and do whatever it takes to provide exemplary service.

Our team

Dileepan Siva


Dileepan Siva is an eCommerce veteran, who previously led and managed growth teams for several eCommerce SaaS startups including Moovweb, Symphony Commerce and others. He has also served as a strategic advisor to Twitter and eBay on social commerce and serves as an advisor to various eCommerce brands and solution providers. Dileepan has a BA from the University of California at Berkeley and an MBA from Harvard Business School.

Nirav Sheth


Nirav Sheth has grown revenues and increased conversions for digitally native consumer brands as the founder of Anatta, a boutique eCommerce agency, for over a decade. He is one of the industry’s foremost experts on eCommerce strategy, user experience and performance for fast-growing consumer brands. Nirav has a BS in Electrical Engineering from The George Washington University.